Tuesday, September 9, 2008

A Name You Trust

I find myself chuckling every time I see a commercial for AARP on TV. They claim to represent the Greatest Generation, and now the aging baby boomers, with their socialist agenda of cheap/free healthcare for old people, life insurance, auto insurance discounts, etc.
Their products aren't funny. Their marketing is. Every commercial includes the part where they have to remind the old coots that AARP is "a name you trust." Are their members so senile and gullible that all they need is a reminder that they trust this organization to buy into their crap? "Well, this sounds too good to be true. Who is this AARP that cares so much about me? Oh, they're a name I trust. Well thats swell. I believe them now."
I wonder what will happen with my generation. We still don't think we'll ever get old, but we're also the laziest generation to achieve adulthood. We expect everything handed to us, so I'm sure in 30 years we'll be gobbling up those discount cards and taking solace in the fact that AARP is a "name we trust."

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